![]() ![]() A two-volume company history glossed over the Nazi era in a handful of pages. Incriminating documents were destroyed or locked away in a safe. Landecker, who died in 19, respectively, never spoke about those years. Bagels, Stumptown Coffee Roasters, Pret A Manger, Keurig and other breakfast brands. ![]() Known today as JAB Holding Company and still controlled by the Reimann family, it is worth more than $20 billion and owns Krispy Kreme Doughnuts, Peet’s Coffee, Einstein Bros. It is also a tale of modern-day corporate atonement.ĭecades after World War II, Benckiser evolved into one of the largest consumer goods conglomerates on the planet. Reimann, whose fervent Nazism and abuse of forced laborers did not stop his family from attaining colossal wealth after the war, is a tale of death and devotion and human contradictions. Landecker, whose Jewish father was murdered by the Nazis, and Mr. Somehow, inexplicably, they fell in love. Her new boss, Albert Reimann Jr., was an early disciple of Adolf Hitler and described himself as an “unconditional follower” of Nazi race theory. Landecker was half Jewish and terrified of deportation. Emilie Landecker was 19 when she went to work for Benckiser, a German company that made industrial cleaning products and also took pride in cleansing its staff of non-Aryan elements. ![]()
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